If you have a small business and you are solely relying on social media to promote your small business, listen up!
Having a social media presence is great for brand exposure, but it shouldn’t be your ONLY channel for promoting your business on it. In fact, I’m going to tell you why it’s NOT a good idea to rely on social media alone for marketing your products/services. The biggest reason why social media is not the best place to promote your business is because you’ll be competing with tons of other businesses for the same products/services.
Many social media channels encourage businesses like yours to show off your products/services on its platform. However, it will promote every single product listed on that channel. Keep in mind that when you list your products on social media, your audience will see multiple offers for the same product as yours. This can cause your business to get looked over and lose sales over the competition!
Now, you shouldn’t disregard social media altogether, but it is highly recommended to create a website to promote your business. You’re probably wondering, why is a website beneficial for my own small business?
The beauty of having a website for your small business is that you have no one else trying to compete with you, unlike on social media. This way, you are keeping your target audience’s attention on your business, which means major opportunities for making that sale!
Your small business website is the hub of your business
. Everything from your products/services, to your contact information and business information, your audience will see it all. This is your chance to convert those curious visitors into raving customers. Sounds good? Of course it does!
So what are you waiting for? Get your dream website up and running and start making those sales! Or if the thought of designing a website is way too overwhelming, maybe outsourcing this to a web designer like The Coding Cat Creatives
can definitely help.